This week, we covered non-profits and nongovernmental organizations (NGO). These are companies that are set up not to make money, but to make a difference.
The assignment this week that stood out to me the most was the case analysis regarding the brand Timberland. Not only did I learn that this company was heavily active in the world of CSR, but that it was an all around good company. The package that they offer to employees includes lactation rooms, coverage for infertility treatment, tie off for volunteering, and a host of other things designed to make the employee feel like they are cared about by the company. This is something that I can argue to be CSR. Companies should have the responsibility to the people that work for them to make sure that they have the best opportunities available to them because it benefits everyone. There is a saying that goes "When momma's not happy, no body's happy." I think the employees are momma in this. Happy employees make better companies. Timberland is setting an example that other businesses should follow.
I can use these lessons on how non-profits run in my life by placing the focus on individuals around me. The focus needs to be on humanity, not on personal gain.
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